Liverpool Victoria (LV=)

Liverpool Victoria (trading as LV=) is one of the UK's biggest insurance companies with more than 7 million customers. It provides a wide range of life and general insurance services as well as savings, retirement and investment products. The company operates through independent financial advisers (IFAs), insurance brokers and strategic partnerships. LV offers car, multi car, electric car and flow monthly car insurance, home insurance (buildings, contents, tenants and landlord), travel, pet, motorbike and caravan insurance, term and whole life insurance, income protection as well as annuities and pension products. In 2020, Allianz Holdings completed acquisition of the remaining 51% of LV General Insurance (LV GIG) from Liverpool Victoria Friendly Society. Today, Allianz is the sole shareholder of LV General Insurance Group. Liverpool Victoria was established in 1843 and employs over 5,200 people. The company is rated excellent on Feefo and Trustpilot based on more than 75,000 customer reviews as of November 2024.

Head office address:
County Gates
Bournemouth, BH1 2NF
United Kingdom
Phone number: 44 1202 292333
Website: www.lv.com